Inquiry

Typography

Type-led identities and editorial systems designed to move from page to public space.

Beauté Type System

A custom display typeface developed across editorial layouts, packaging, and branded applications.

Beauté magazine typography system shown across a dark cover, contents spread, feature opener, and editorial spread.
Beauté / Editorial typography and magazine system
Beauté custom typography applied to tote bags, shopping packaging, lip gloss, eyewear packaging, and an alphabet specimen poster.
Beauté / Type-led identity applications and specimen

Baskerville Type Study

A typographic specimen exploring Baskerville's form, proportion, anatomy, and historical character through large-scale editorial posters.

Framed Baskerville type specimen poster featuring an oversized letter B in a warm, minimal interior.
Baskerville / Letterform and type specimen
Framed Baskerville anatomy poster featuring an oversized letter K displayed in a contemporary meeting room.
Baskerville / Letter anatomy study
Baskerville typographic poster featuring an oversized letter B, a short history of the typeface, and a complete character specimen.
Baskerville / Letter B specimen poster
Baskerville anatomy poster using an oversized letter K to identify its cap height, x-height, ascender, baseline, and serif.
Baskerville / Letter K anatomy poster

CTRL + TYPE Exhibition Identity

A typography exhibition identity extended from poster and wayfinding into credentials, merchandise, packaging, and everyday visitor touchpoints.

CTRL + TYPE exhibition poster featuring a layered field of typographic keyboard commands and dates for the 11th annual typography exhibition at Gallery 295.
CTRL + TYPE / Exhibition poster
CTRL + TYPE exhibition identity applied as large-scale wayfinding graphics on a concrete gallery exterior.
CTRL + TYPE / Environmental wayfinding
Artist, backstage, and VIP exhibition credentials using the CTRL + TYPE identity, typographic command pattern, and QR codes.
CTRL + TYPE / Exhibition credentials
White and navy water bottles carrying the CTRL + TYPE keyboard-command typography system.
CTRL + TYPE / Water bottle applications
Navy pen printed with Take CTRL and CTRL + TYPE exhibition messaging.
CTRL + TYPE / Writing instrument
CTRL + TYPE command-pattern sticker applied to the palm rest of a laptop.
CTRL + TYPE / Sticker application
Take CTRL coffee cup featuring the layered CTRL + TYPE exhibition typography in a sunlit setting.
CTRL + TYPE / Visitor coffee cup
Cream tote bag carrying the CTRL + TYPE command-pattern exhibition identity.
CTRL + TYPE / Tote bag
White sweatshirt printed with the CTRL + TYPE command-pattern identity.
CTRL + TYPE / Apparel application
Open dark exhibition packaging box featuring CTRL + TYPE and Take CTRL messaging.
CTRL + TYPE / Packaging system

NYFW Campaign Typography

A typographic campaign carried from a printed brochure into large-scale public media.

New York Fashion Week tri-fold brochure showing its red typographic cover beside the black-and-white interior information design.
NYFW / Brochure system, exterior and interior
Red New York Fashion Week campaign artwork displayed on a large illuminated transit billboard.
NYFW / Transit campaign application
Red New York Fashion Week typography and fashion campaign displayed across a curved building billboard.
NYFW / Architectural billboard application

Expressive Type Studies

Typographic studies where each word is shaped to visually express its meaning, then extended into public billboard applications.

Expressive Wine lettering concept and its application on a Whole Foods billboard above a city building.
Expressive Type / Wine
Expressive Organic lettering concept and its application on a Whole Foods billboard surrounded by greenery.
Expressive Type / Organic
Expressive Delivery lettering concept and its application on a Whole Foods billboard in a transit setting.
Expressive Type / Delivery

Independent speculative study. Whole Foods Market appears solely as the subject of the design exercise; no commission or endorsement is implied.

Invested: A Collector's Guide

An editorial publication exploring designer handbags as enduring objects, cultural artifacts, and investments.

Invested publication cover beside an opening spread asking what makes designer bags a worthwhile purchase.
Invested / Opening editorial spread
Invested publication cover beside an editorial spread about the Louis Vuitton Pochette.
Invested / Louis Vuitton Pochette
Invested publication cover beside an editorial spread about the Chanel Boy Wallet on Chain.
Invested / Chanel Boy Wallet on Chain
Invested publication cover beside an editorial spread about the Valentino Rockstud bag.
Invested / Valentino Rockstud
Invested publication cover beside an editorial spread about the Balenciaga City bag.
Invested / Balenciaga City
Invested publication cover beside an editorial spread about the Louis Vuitton Speedy 25.
Invested / Louis Vuitton Speedy 25

Independent editorial study. Brand names and products appear solely as the subjects of the publication; no commission or endorsement is implied.